Words that work

Get results with strategic copywriting

Services

You need well-researched, straightforward words that make people do the thing you want them to do (like land on this page, for instance).

Whether it’s website copy that turns visitors into customers, content that builds trust or ads that send willing leads to the next stage of a journey, I write words that work.

Conversion-boosting website copy

Landing pages that guide visitors to take action.

Website messaging that makes readers think, “This is exactly what I’m looking for.”

Words that work, so your website acts like a sales conveyor belt.

See website copy portfolio

Engaging long-form content

SEO-friendly articles that rank, show your expertise and qualify leads.

Case studies that make potential clients see themselves in the success story.

Downloadables that have customers happily follow your sales flow.

See content portfolio

Attention-grabbing ads and emails

Ad copy that primes leads to say "yes.”

Emails that create customers; not just entertain morning bed-scrollers.

Social content that makes people stop, think and then do the thing you want them to.

See ads portfolio

How much do I charge?

I price per project, so you’ll always know the cost upfront.

My standard rates start at €65 per hour for smaller tasks, €500 per day for larger projects and negotiable pricing for retainers.

All rates exclude VAT.

If you’re a startup with a smaller budget, I occasionally offer structured packages, so don’t hesitate to reach out and see if we can make something work.

Which sectors do I write for?

I specialise in eMobility, SaaS and sustainable tech.

However, I’m happy to take on projects where I can add value, especially for smaller businesses and companies that could benefit from an experienced writer to help them achieve their goals.

If I’m just not the right fit, I’ll be upfront about it.

  • "I worked with Harry for six months at CLEVR and highly recommend him as a freelancer. He has a real passion for content and a talent for quickly learning technical topics to create high-quality work across different channels and formats. He’s reliable, easy to work with, and always delivers on time. I'd happily work with him again and highly recommend him for any project."

    Ech-chaimae Touarha,
    Content Marketing Manager at CLEVR

  • "After working with Harry on multiple projects, I can say that he’s a pleasure to work with. From brand messaging and website copy to corporate comms, he’s truly an excellent writer. But what’s maybe even more important is his ability to manage complex stakeholders with ease. Truly can’t wait to work with Harry again because, quite simply, he deliver an outstanding result, every single time."

    Joseph D. Simpson,
    Sustainability, content and strategy freelancer

  • "Working with Harry at both EVBox and XPENG has been great. His copywriting adds a freshness to everything in a Product Marketing sense—from simplifying descriptions and benefits to creating engaging training materials and product-focused brand assets. Harry's communications expertise has also been the driver behind many of the projects we've worked on—especially when strategically developing content for different stages of the customer journey. All of this has been helped by his ability to quickly take on board technical information before translating this into accessible content."

    Juraj Pleško, Global Director of Customer Insights and User Experience at AITO

  • "Working with Harry at XPENG has been such a fantastic experience. His copywriting skills are top-notch, and it's amazing how he can seamlessly blend them with his deep knowledge of branding and creative direction. Whenever we have a tough project or need a fresh perspective, Harry always brings innovative ideas to the table. He's incredibly meticulous, and his attention to detail ensures that the work we do is not only visually stunning but also speaks volumes. If you're ever looking to discuss branding or need some insightful creative direction, Harry is definitely the person I'd recommend!"

    David Mallol,
    Senior Graphic Designer at XPENG

  • "From industry reports to social advertising copy, Harry effortlessly delivers clear and appealing messages to a complex range of audiences and across a wide variety of channels. He was instrumental in defining EVBox’s tone of voice and communications, which helped the organization strengthen its reputation among its customers and the public. Harry is meticulous and exceptionally creative, which makes him an inspiration to work with and an indispensable asset for any company looking to amplify its voice."

    Vivian Lefei Zhou,
    Brand & Marketing Manager at vaylens

Recent projects

  • Churned

    Churned (2025)

    Churned is an AI-driven retention platform founded in Amsterdam. I led the creation of its new website copy for the rebrand, working alongside Camille Charluet to refine the key messaging.

    See more

  • vaylens (2024)

    vaylens wanted a bold identity for its first global digital eMobility event, The Fast Lane Summit. I developed the name, brand narrative and communications campaign to maximise registrations.

    See more

  • Coolset (2025)

    Coolset, a sustainability software management company, needed a Deep Dive article about the EU Taxonomy and what it means for mid-market businesses. These articles are an ongoing collaboration brought about by Camille Charluet.

    See more

How can I help?

Send over a quick message if you’ve got a project in mind, need a price estimate or just want to clarify something about my services–I’m happy to help!