Electric Vehicle (EV) charging management software company vaylens wanted to create a digital eMobility event to bring together the global community at the end of 2024.

vaylens needed a punchy name and manifesto to build the concept on–along with general landing page copy, external emails and LinkedIn posts.

vaylens needed a new website to showcase its EV charging platform as the company prepared to launch in the UK. I created clear, approachable copy that would simplify complex concepts and funnel visitors to the right vaylens contact.

CLEVR, a leading implementation partner of Siemens and Mendix, aimed to show how low-code platforms can help businesses in the financial services industry. Basically, use easy-to-make apps that work with scary (read: decrepit) databases and confusing numbers to create modern-looking services for clients.

I created a landing page with benefit-driven copy addressing industry pain points to support a LinkedIn consideration-phase campaign, keeping viewers engaged from a quick-grab ad to a scrollable roll of info that ends in a potential lead for CLEVR.

CLEVR wanted to demonstrate how low-code platforms can help energy and utility companies work in a less infuriating manner.

I developed a landing page with energetic/energy-related copy connected to a LinkedIn consideration-phase campaign. The content ushers viewers from ads to clear answers, inspiring confidence in CLEVR as the go-to implementation firm for Mendix low code.

As with the other two industry-specific landing pages, CLEVR wanted to show how low code can create smart apps that sort out messy supply chains and brutal online shopping experiences to keep customers coming back for more.

I crafted copy to bridge the gap between curiosity-piquing ads and actionable content blocks that leave decision-makers wanting to connect with CLEVR.

CLEVR needed copy for a page talking about Siemens Teamcenter software. As an implementation partner, CLEVR wanted to quickly demonstrate its expertise with the tool itself with the benefit of being long-time Siemens partner.

CLEVR needed an SEO-focussed guide to generate more organic traffic for a core part of its business: PLM software implementation.

I wrote a five-part guide on Product Lifecycle Management as a concept and piece of software.

Like the PLM pillar article, CLEVR wanted to create an SEO-focussed guide to boost organic traffic related to its other key offering: Mendix Low Code expertise.

This is a six-part guide with a tilt towards manufacturing businesses.