Your product makes sense to you, but not to your buyers
I help SaaS and eMobility teams fix unclear messaging, weak pages and campaigns that don’t convert.
Where problems usually show up
You website
People don’t get what you can do for them quickly enough, no matter which page they land on.
Scroll depth drops, and most visitors leave without visiting other parts of your site.
Your messaging
It makes sense internally, but it hasn’t been properly tested against real buyer understanding.
It’s built on assumptions, so it ends up vague, inconsistent or hard to follow.
Your offers and conversion journeys
The moment when someone decides to act often isn’t clear enough.
Landing pages, emails and offers don’t line up, so interest doesn’t turn into action.
Your content
You’re putting out blogs, case studies or social posts, but they’re not doing a clear job.
They bring in traffic or engagement, but don’t turn into demos, signups or paying clients.
What I help you fix
Website and landing pages
Your website should clearly show what you offer and what visitors should do next.
I write and restructure pages so more of the right visitors take the next step in your funnel.
Messaging and positioning
If your messaging isn’t clear, everything else struggles.
I help you work it through properly, based on what your product actually does and how buyers understand it.
Content and case studies
Content should support what you’re selling, not sit separately from it.
I create blogs and case studies that explain your product clearly and move people towards a decision.
I also work with international teams that want to adapt their messaging for English-speaking markets.
Selected work
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![Churned]()
Churned (2025)
Churned is an AI-driven retention platform founded in Amsterdam. I led the creation of its new website copy for the rebrand, working alongside Camille Charluet to refine the key messaging.
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![Screenshot of a webpage promoting The Fast Lane Summit 2024 with a blue background, white text, and a colorful event logo.]()
vaylens (2024)
vaylens wanted a bold identity for its first global digital eMobility event, The Fast Lane Summit. I developed the name, brand narrative and communications campaign to maximise registrations.
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![A laptop screen displaying a webpage titled 'EU Taxonomy alignment made simple: What mid-market companies need to know' with an image of solar panels under a cloudy sky.]()
Coolset (2025)
Coolset, a sustainability software management company, needed a Deep Dive article about the EU Taxonomy and what it means for mid-market businesses. These articles are an ongoing collaboration brought about by Camille Charluet.
Typical project ranges
Most projects fall within these ranges, depending on what you’re working with and how much needs to change. I also support international teams turning complex products into clear, natural English for European, US and UK audiences.
Landing pages
€599–€1,299
Single pages focused on a clear action.
Used for product pages, campaigns or specific offers.
Company pages and content
€1,199–€1,999
Company introductions, keynotes, articles or messaging polish. Used when something needs improving or bringing up to standard.
Messaging and positioning
€1,399–€2,899
Defining and refining how your product is explained, including adapting messaging for English-speaking markets where needed.
Website projects
€2,399–€5,999
Multi-page websites or full rewrites.
Used when structure, messaging and clarity all need reworking.
Hourly work is used selectively where it makes sense. €95/hour ex.VAT
Final scope depends on what you’re starting with and what needs fixing, but this gives a realistic starting point.
Tell me about your project
If you’ve got a project in mind and want to improve how your messaging, pages or content perform, share a short overview below.